The winner of the coveted Webby Award and International Bronze Andy in the Food & Beverage Category in 2007 (we beat Burger King that year). Our assignment was to drive consumers to the website for sales. Our solution was the Altoids Entertainment Extravaganza and Spectacle of Curiosities — a digitally produced vaudeville show. Our creative content calendar premiered new content each month for over one calendar year. From song and dance numbers to games we gave fans an entertaining reason to visit, engage, and purchase often. This campaign was co-produced in collaboration with WDDG.