BE THE LIGHT NEW YORK
In 2012, we co-founded Be The Light New York by Petra Nemcova with Supermodel and Philanthropist Petra Nemcova. Be The Light is a home decór lifestyle brand designed to take you on an exciting journey around the world without leaving the comforts of your home. Inspired by Petra’s intense travel schedule we carefully hand select treasures such as ingredients, flowers, materials, spices, and textures from some of the most beautiful corners of the world.
Hand-designed and manufactured with Nest Fragrances, we launched exclusively at Bergdorf Goodman for the 2014 holiday season. Within nine months from our launch our products were available in Neiman Marcus, Bloomingdales, Gracious Home, and seven different countries around the world. A percentage of our proceeds go to benefit Petra’s foundation, All Hands and Hearts, which focuses on being first responders to countries devastated by natural disasters and rebuilding communities and schools. To date over 178 schools have been rebuild in 13 years.
“Rocketdog has been a valued partner to my foundation since 2010 and in 2012 I launched Be The Light New York with Christian as my co-founder. As a creative studio they are committed to strategic and creative brand excellence. Their positive approach to branding, marketing, and packaging has always been a pleasure because they are able to visualize and articulate my ideas before I even have them.” Petra Nemcova, Co-Founder, Be The Light New York