Founded in 1973 by a group of all-American sportsmen, Boast has always been the brand of choice for those on the outside (of the inside). At the time, when European brands Lacoste and Fred Perry were dominating the polo shirt market, Boast offered its American clientele an independent, homegrown alternative. The logo, a Japanese Maple Leaf, is a symbol of strength, endurance, and country club rebellion.
In 2014, working directly with new ownership, we helped re-launch the brand with a glossy new lifestyle campaign and website redesign. Inspired by society photography from the 70’s (Think Slim Aarons) and set in Palm Beach, FL we created a nonconformist nature of pure vintage prep cool. We continued to work with the brand for a total of 4 seasons.