As a global healthcare company focused on providing solutions that address the evolving needs of patients, Novartis wanted to break away from the category norm of boring and overwhelming communication materials. Our work with Novartis is primarily focused on providing physicians and healthcare practitioners with innovative materials designed to assist them in developing a deeper understanding of what their patients are experiencing. Leveraging consumer research provided by our strategic partner Now What, we have created over the last decade a library of work that is sophisticated and human.