In 2000, Senator Bill Bradley of NJ (D) ran for The Office of The President of The United States. When he tapped a Madison Avenue braintrust to develop his campaign work, he turned to Kirshenbaum Bond & Partners to focus on the youth vote. To engage the youth vote we knew we had to connect with them on a certain wavelength. With a pre-political resume that includes Rhodes scholar, Olympic Gold Medalist, Basketball Hall of Fame, Author, and College Professor we designed a series of old-fashioned boxing posters. Not only did our work end up on the cover of the New York Times it was the inspirational campaign reference for President Obama’s campaign eight years later.