THE CLEO INSTITUTE
The CLEO Institute is a 501(c)(3) non-profit, non-partisan organization exclusively dedicated to climate change education, engagement, and advocacy. Founded in 2010 by Caroline Lewis and headquartered in Miami, FL. They work with frontline communities and their leaders to build climate literacy with a sense of urgency to impact policy while also championing solutions for a resilient future.
Our challenge was to reposition the brand, develop a tone of voice, a visual identity, and marketing materials to reach a larger, more national audience. While climate change is a topic most people are aware of, it’s not top of mind until it becomes personal. Our solutions targeted the unengaged as well as politicians in office and running for election to pressure them to focus on mitigating current legislation to improve climate sustainability practices.
“RocketDog took our organization to the next level. They’re out of the box thinkers who take the time to learn your business, what makes you tick, and packages it in a way that truly revolutionizes your brand.” Natalia Ortiz, Director of Development, The CLEO Institute