CEO Barton G. Weiss challenged us to inspire him. For a man with a reputation of creating some of the world’s most innovative, creative, and over-the-top experiences, this was no small task. As the category creator of experiential fun-dining, we elevated their brand identity with a “Designed to Shock & Awe” philosophy. In a world driven by aesthetics and Insta-worthy experiences, we were able to focus their culinary creativity, innovation, and entertainment to take their award-winning culture to the next level. Acting as their in-house marketing department, we played an integral role in defining the corporate culture while cultivating and educating levels of service, marketing, and sales. We also worked closely with the CEO and president to develop capital raise materials for expansion, helping them to open the sensational Barton G. The Restaurant Chicago to go along with the Los Angeles and Miami Beach locations. In less than three years, we organically grew their Instagram from 11k followers to over 72k followers.