During the height of the COVID-19 pandemic, our client EATC shifted from manufacturing their proprietary fuel catalyst to producing hand sanitizer, multi-surface cleanser, and other products for our first responders and essential workers. As everyone worked hard to reopen America safely— Clean Supply was there on the front lines. However, many sanitizer products were claiming false information and being recalled by the FDA. We took on the responsibility as their in-house marketing department to bring Clean Supply to market and distinguish it from the rest. How? With a positioning centered on creating ‘Smart Safety’ opportunities and educational materials inspired by the eighties. 80% ethyl alcohol that is. With an effective 80% ethyl alcohol formulation, Clean Supply is made safely in the USA and meets the WHO and EPA’s requirements for emergency healthcare use to stop the spread. We designed and build this COVID shield with a focus on family, business, and travel to promote smarter and healthier common-sense practices to keep everyone clean and safe.