Brothers Tom and Bert Fernandez and their cousin Jeff Glassman came to us to brand their homebrewed beer. Hailing from Fire Island, we coined the term “The ‘Other’ New York” and grew their product to 6 different flavors with character promoted by deer as our mascots. We created personalized labels and handmade art to share a personal and authentic narrative with the Fire Island Beer tagline, “The kind of beer you want to have a beer with.” Founded in 2008, we were named “The Official Beer Of The Summer” by CNBC within six weeks of launching. Growing from a local beer to distribution in over 1,000 locations including bars, hotels, and stores in the tri-state area, we invested in the brand as a seed investor and sold the business for profit in 2014.