Committed to helping the world discover unique tropical produce and connecting farmers with premium retailers and their customers across America, J&C Tropicals is changing the game in tropical produce. Since 1965, the Capote family has grown an integrated system of growing, packing, and distributing tropical fruits, roots, and vegetables in South Florida. Our makeover strategy focused on harvesting the theme “A Homegrown Partner You Can Rely On” in all branded B2B and B2C communications. Our work successfully reshaped the trajectory of the brand by elevating its communications across all company verticals while successfully expanding into new markets, growing their existing premier partner business exponentially, and introducing a runway of product innovation beyond the produce aisle.