Traditional cat furniture has been evolved. On2Pets designs handcrafted products made in the USA that create a stimulating environment for indoor cats without sacrificing style. We worked directly with the On2Pets team to refresh their strategic positioning in the marketplace, evolve their branding at all consumer touchpoints, launch a new line of innovative products, strategize and manage their social media content and engagement. With creativity and a bold twist, our makeover generated record-breaking sales growth and accelerated new product development.