The pioneers of the crafted coconut water process challenged us to grow their brand. What set Pure Brazilian apart from other coconut waters tainted with artificial colors, flavors, and preservatives, was that it only had one ingredient—100% pure Anão coconut water. With body and conscience purity as the brand’s theme, we developed a new visual identity, tone, innovative packaging, advertising, POS, sales and marketing, and event collateral. Harvested in one of the purest places on earth, the Amazon Rainforest, we launched a sustainable initiative partnering with Conservation International to replenish one square foot of the Amazon Rainforest with every bottle sold.