The CLEO Institute is a 501(c)(3) non-profit, non-partisan organization exclusively dedicated to climate change education, engagement, and advocacy. Founded in 2010 by Caroline Lewis and headquartered in Miami, they work with frontline communities and their leaders to build climate literacy with a sense of urgency to impact policy while also championing solutions for a resilient future. Our challenge was to reposition the brand to reach a larger, more national audience. While climate change is a topic most people are aware of, it’s not of importance until it becomes personal. Our solutions targeted the unengaged population, Generation Z, as well as politicians who are in office or running for election to pressure them to focus on mitigating current legislation to improve climate sustainability practices. The CLEO Institute is the #1 nonprofit organization for climate science education in Florida.