Patients from over 178 countries go to the Hospital for Special Surgery to get back in the game. As the #1 ranked orthopedic hospital in the United States (as ranked annually by U.S. News and World Report), we collaborated with the hospital’s board of directors and John Stingley of The Observatory to create an international advertising and marketing campaign promoting their excellence. Featuring real patients from the Hospital for Special Surgery, we retold their personal stories of how their exceptional post-surgery rehabilitation allowed them to return to what they love without pain or concern.