THE OCEAN CLUB KEY BISCAYNE
“Branding An Exclusive Tropical Paradise”
Imagine a secluded, sun-drenched tropical destination only footsteps from the ocean, yet a heartbeat away from one of the world’s most international cities. Established in 1998, The Ocean Club Key Biscayne challenged us to elevate their exposure as a premium residential property and investment. Located in Key Biscayne with private island allure and family-focused activities, The Ocean Club Key Biscayne has maintained a high standard as one of the most exclusive communities within South Florida. With 52 acres that embrace 11 towers, a members-only clubhouse featuring world-class amenities, and 125 private beachfront cabanas in sun-drenched tropical splendor, the property also features a state-of-the-art fitness center, spa, and salon as well as two restaurants featuring a fine dining and casual beach-style menu. Positioned as ‘An Exclusive Oceanfront Paradise,’ we developed luxury rebranding, marketing, and membership materials to modernize their visual identity and communications with the intention of increasing property value and welcoming members to the life they deserve.
what we delivered
Brand Strategy & Repositioning
Tone Of Voice
Internal & External Communications
Standards of Procedure