The Children’s Place is one of the largest national retailers of children’s clothes. As their strategic and creative consultants we partnered with them to articulate and visualize how to engage moms on a budget. Leveraging a year worth of consumer research, we uncovered the insight that of all the moments a parent has with their children, the time to get them dressed moment was one of the more challenging ones. With this in mind, we distilled and transformed this insight into the positive positioning line Value Every Moment. Photographed by acclaimed children’s photographers Luca Zordan and Myers Robertson, our work was unequivocally embraced by families and moms as they engaged with The Children’s Place to share the moments they valued via email, social media and a few thousand written letters!